Alyssa Hope Hoffman

LYSSTEN

KEEPING TABS ON YOUR ARTISTS

4/5/2021

 
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Managing rock and roll bands (or any artist for that matter) comes with a lot of response-ability. It's in your ability to respond to both your artists talent and their bullshit equally that allows you to actually manage their career which is what you're trying to do in the first place (and all the places.) 

It's my job to "keep tabs" on my artists and by keeping tabs what I mean is being able to separate their Talent (with a capital T) and their BullShit, their BS. We all have talent, and we all have bullshit. And those things can sometimes overlap, become convoluted, or creatively block what is trying to be authentically expressed. I have to always be lysstening. 

Being able to discern when their authenticity is being muted instead of magnetized, or recognizing when they're unable to transmute or alchemize the situation they're currently going through into gold, into their art, is my job. I'm there to lyssten. When I lyssten to what they're saying (and more importantly what they're not saying) I can hear what they're needing, and then I can manifest that into reality. It's not my job to be a mind reader, but it is my joy to be a manager, and to help manage both talent and bullshit to allow my artist's path to be clearer is exactly what I'm here to do. 
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